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Recent NewsOctober 2025
KORUM A brand new range is landing from October onwards. Our highly anticipated premium Korean long plank. Crafted to deliver outstanding durability, refined aesthetics, and exceptional installation performance. Designed with both residential and commercial spaces in mind, KORUM combines cutting-edge manufacturing with timeless style to create a floor that stands the test of time. KORUM will feature carefully curated colour palettes, enhanced wear protection with our Star Coating finish, and precise engineering for a flawless fit. This range will be our new flagship vinyl plank, truly the biggest and best with no corners cut when it comes to quality. Stay tuned for more details as we bring this exciting new range to market. September 2025 New Colours! The Elsa 2.5mm range is having a refresh as we get ready for 2026. We begin a reluctant phase out of some old legacy colours that have been with us for over a decade. But as they say, all good things must come to an end. The phasing out of these colours has allowed us to introduce two brand-new fresh and modern designs that will join the range. New Colours:
Colours being phased out: Moonlit Oak, Valley Oak, Light Oak, English Oak, Antique Oak, Siberian Ash, Aged Rustic Oak, Fossil Oak, Fraser Oak Once stock sells out, they're gone for good. December 2025
New Colours! The Elsa, Elsa PLUS and Elsa Herringbone ranges are all getting 2 new colours added. QLD Spotted Gum and Harvest Oak. These two colours have been ever popular in our Pallas Hybrid Ranges so we decided to add them to our Vinyl Plank Range. QLD Spotted Gum is a timeless classic, a true Australian icon. Richer and more red than your usual Spotted Gum, feels very organic and lively. Harvest Oak falls in-line with other mid oak tones, however with a subtle straight grain and no aggressive knots it's the perfect minimalist, Japandi style floor for classic-modern styled spaces. Check out our room visualisers to see for yourself! June 2024 New colours coming soon! With the turn of a new financial year, we are gearing up to introduce new colours across the whole Elsa range. The regular Elsa 2.5mm range will see the addition of the long awaited 'Natural Oak' which has been massively popular in the Plus, XL and herringbone ranges. This will mean that our herringbone planks now all have their matching regular size planks to allow seamless borders, transitions or multi pattern designs within one area! January 2024 New Range! We want to make 2024 a big year. What better way to do this than introducing our biggest ever vinyl plank to the range; Elsa MAX! A massive 1840 x 236mm plank makes any room feel spacious and luxurious. Enquire at your local retailer today to see this exclusive product in person! August 2023 New Colours! We've added more colours to our Elsa and Elsa Herringbone ranges. The popularity of Savannah Oak in our other ranges meant it was a no-brainer to add Savannah to both the regular Elsa 2.5mm glue down as well as the Elsa Herringbone. Light and clean, it's a contemporary design that we've fallen in love with. We also added Natural Oak from our 5mm ranges to the herringbone. See the products tab for these amazing new additions to the range. November 2022 Land AQUIRED! We are extremely excited to announce that we have successfully secured a new plot of land in Acacia Ridge, QLD. We are now in the process of building a custom warehouse that will have 8 times the warehouse space than we currently have! We can't wait to move in :) September 2022 Out with the Old and in with the NEW! We said goodbye to our original Blackbutt which saw the anticipated introduction of our new Coastal Blackbutt! We took on-board some of the feedback we were hearing from our customers and gave our blackbutt a BIG facelift. Coastal Blackbutt sees a creamier, smoother pattern and looks much more modern and up-to-date. Coastal Blackbutt is now available in Elsa, Elsa + and Elsa XL. We absolutely love it and we hope you do too! July 2022 We are adding TWO brand new colours to both the PLUS and XL ranges. Savannah Oak, now the lightest colour in the range just ahead of Italian Grey Oak. Savannah Oak has a simplistic pattern, with long flowy lines and beautiful soft tones. Natural Oak, 'What's in a name?' Natural Oak is a beautiful...natural mid brown tone. For those after that authentic wood look, with all the bells and whistles. January 2022 Elsa Herringbone has arrived in our 2 most popular colours! Champagne Oak and Spotted Gum. An affordable solution to a luxurious and timeless flooring design. January 2021 All new Elsa + and Elsa+ XL ranges are now in stores! Our Elsa range has had some new additions and been streamlined, our new range is in stores now. October 2020 Elsa + and Elsa XL are rolling into stores! 8 colours in both ranges, so you can decide which size - standard or XL planks for your project! July 2020 How the world has changed! Despite the turmoil going on lately we have been busy! Our factory has built the biggest known heat test room in the world. This has given us great insight to stability. So we are improving our Hercules core, products will arrive in September so watch this space. We have chosen some new colours for both Elsa Plus and Elsa XL, again due in September 2020. September 2019 We have been busy behind the scenes, we selected 3 new Elsa+ XL colours in March while at the factory and now they are here! See our XL page for the 2 new planks - Spotted Gum and Blackbutt! January 2019 Happy New year to all! To Launch 2019 we have extended our ranges, Elsa gets 5 new stunning colours to round the range to 20 options. Elsa+ gets 2 new colours. Both ranges are now in stock and ready for immediate dispatch! September 2018. Wow time fly's! The year is closing in fast! The 'silly season' will be here very soon, so please consider ordering ahead if you need your product by year end, we always try our best to stock up but sometimes we do run out... if only we had a crystal ball. April 2018. 2018 has started with a bang! Unfortunately we have been caught out with demand on some items, especially the XL... new stock arrive in May, so please consider if your wanting your floor soon, get to your retailer and pre-order to avoid disappointment, Sorry! January 2018. Finally we received our XL range! Yay! And it's worth the wait, very impressive long boards with great detail and variation, check out our product page and get one of the hottest colours this year. September 2017. We have been waiting patiently for our Sound Test results for ELSA XL ranges. This is important for multi-storey buildings and apartments. We tested our product "loose laid" on a 150mm concrete floor and the room underneath was without a ceiling. This is important as some companies test on thick concrete, glue the product down and have insulating ceilings beneath (We didn't) - Our results - Ln-W + C1 = 59db. For reference BCA/NCC standards for new dwellings is 62db or below, we passed with flying colours! September 2017. Another truck load of pallets has arrived for fresh orders, however the pallets are not new, their recycled! Most good quality pallets never get used more than once, we try our best to source used pallets to be used again, just another little way we try and do our bit for the environment. June 2017. We are pleased to announce 4 more colours to be added to our ELSA+ range, bringing the range to 9colours! Please see the ELSA+ product page for all the latest 2017 designs. March 2017. We've been busy in our factory choosing the latest 2017 designs for some new colours due soon. We have picked extra long print designs for our new planks to reduce repetition, just another small thing that makes a big difference! August 2016. Welcome to the Elsa family for 2 new colours - Jetty Oak - Wow - totally unique - you must check it out!!! Moonlit Oak - expanding our in-registered range - Quality counts! May 2015. We are very excited to announce the launch of ELSA+ ELSA+ is the same as the tried and trusted ELSA, same plank size, same plank finishes - only thicker and more comfortable under foot. 
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Chameleon Flooring is a proud and exclusive distributor of the ELSA brand of luxury vinyl planks. We have been supplying ELSA since 2012 to retailers, designers and builders for use in homes, offices and other commercial applications. Our philosophy is to never stand still, never settle for average and always look for the latest styles that suits the Australian way.